Search Results for: Beam Inc
Beam Backs Cruzan With New U.S. Campaign
Beam Inc. has unveiled a new marketing campaign for its Cruzan rum brand. Continue reading →
Posted in News on May 13, 2013Paul Walsh’s Tenure At Diageo Marked By Bold Strategic Moves That Paid Off
When Paul Walsh became COO of Diageo on January 1, 2000, the company was a food and drinks conglomerate whose holdings included Pillsbury and Burger King, in addition to Guinness Brewing and spirits and wine unit United Distillers & Vintners. Continue reading →
Posted in News on May 7, 2013EXCLUSIVE: Luxco’s Pearl Vodka Projects 500,000 Cases For 2013
Despite playing within a notoriously crowded category, Luxco-owned Pearl vodka is quickly gaining traction as an accessibly-priced, flavor-focused player. Continue reading →
Posted in News on May 6, 2013Control States Outpace U.S. Spirits Market, Thanks To Flavor Craze, Whiskies
Control states represent less than a third of U.S. spirits consumption, but they’re at the forefront in terms of market trends, which include a thirst for flavored spirits and a renaissance for whiskies. Continue reading →
Posted in News on May 3, 2013Laphroaig Gets Global Makeover
Beam Inc. has unveiled a global packaging update for its Laphroaig single malt Scotch whisky brand. Continue reading →
Posted in News on May 3, 2013Exclusive: Stephen Brauer Named President and CEO Of Pasternak Wine Imports
Domaines Barons de Rothschild (Lafite) has appointed Stephen Brauer as President and CEO of Pasternak Wine Imports, effective May 20, Shanken News Daily has learned. Continue reading →
Posted in News on May 2, 2013
