Search Results for: Brown-Forman
News Briefs for May 8, 2013
•Brown-Forman is set to double its marketing investment behind Finlandia with a new global campaign rolling out this spring under the tagline, “To the life less ordinary.” Continue reading →
Posted in News on May 8, 2013Control States Outpace U.S. Spirits Market, Thanks To Flavor Craze, Whiskies
Control states represent less than a third of U.S. spirits consumption, but they’re at the forefront in terms of market trends, which include a thirst for flavored spirits and a renaissance for whiskies. Continue reading →
Posted in News on May 3, 2013Impact Databank: Upscale Brands Drive Bourbon’s U.S. Growth
With the U.S. market’s whisk(e)y renaissance in full swing, the Bourbon category expanded by 650,000 cases last year, rising an aggregate 4% to 16.8 million cases, according to Impact Databank. Continue reading →
Posted in News on April 25, 2013News Briefs for April 23, 2013
•Pernod Ricard’s Absolut vodka has added a new flavor, Absolut Cilantro, to its lineup. Continue reading →
Posted in News on April 23, 2013Gentleman Jack Gets First TV Ads In Quarter-Century
Brown-Forman has launched the first TV ad campaign for its super-premium Gentleman Jack brand since its release 25 years ago. Continue reading →
Posted in News on April 16, 2013News Briefs for April 16, 2013
•Moët Hennessy enjoyed a reported sales increase of 6% to €979 million ($1.3b) in the first three months of 2013, its fiscal first quarter. Continue reading →
Posted in News on April 16, 2013
