Search Results for: proximo

With Shift To Proximo, Cuervo To Move To Young’s Market In Western States

With Proximo Spirits set to assume U.S. marketing and distribution for Jose Cuervo Tequila from Diageo effective July 1, Young’s Market Co. has announced that it will become Cuervo’s distributor in California, Arizona, Hawaii and its Northwest control states on the same date. Continue reading →

Tequila Nears 20 Million Cases, As Newcomers Offset Cuervo’s Struggles

Tequila’s top brand—Jose Cuervo—continues to lose ground, but the category’s other top sellers are offsetting that soft performance with impressive growth, resulting in solid gains in Mexico, the U.S. and a host of key emerging markets. Continue reading →

News Briefs for March 7, 2013

•Castle Brands is launching a new limited edition entry from the Jefferson’s small-batch Bourbon range, Jefferson’s Presidential Select 21-year-old Straight Bourbon Whiskey. Continue reading →

News Briefs for March 4, 2013

•Beam Inc. has officially launched white whiskey Jim Beam Jacob’s Ghost into national distribution, retailing at $22 a bottle. Continue reading →

Proximo’s New Mission: Revitalizing Jose Cuervo In The U.S. Market

Import Company Takes On A Brand That’s 1 Million Cases Larger Than Its Entire Portfolio, And Slumping

As we tweeted shortly after this morning’s announcement, in a widely anticipated move, Casa Cuervo is bringing its namesake Tequila brand under the wing of its U.S. importer Proximo Spirits effective July 1—the day after it departs the Diageo North America portfolio, where it’s been a key contributor for a quarter century. Continue reading →

Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play

Proximo Spirits is aiming to revitalize its Three Olives vodka brand with a $20 million ad campaign centered around British actor Clive Owen. Continue reading →