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Wine Sales Rise By Nearly 5 Percent In Latest SymphonyIRI Data

May 26, 2011

Table wine sales in food/drug/convenience stores were up 4.7% by volume year-to-date through May 15, according to Chicago-based SymphonyIRI Group. That’s slightly better than calendar year 2010 (+4.1%). Here are the highlights:

• The best performers within the top 20 brands were Barefoot Cellars, Gallo Family Vineyards, Cavit, Ménage à Trois, Cupcake and Bogle.

• Domestic wines (+5.5%) outperformed imports (+1.2%). In the domestic arena, Oregon’s growth (+12%) outpaced California (+5.5%) and Washington (+2.9%). On the import front, Italy (+11.7%), Argentina (+35.6%), New Zealand (+23%) and Germany (+10%) were up. France (-11.6%) and Australia (-9.5%) declined.

• White wine (+7.9%) outperformed Red (+4.3%). The fastest-growing types were Pinot Grigio, Pinot Noir, Red blends (meritage) and Moscato. Declining wine types included White Zinfandel, Shiraz/Syrah and Merlot.

• Sparkling wine was up 9.7% by volume—much better than calendar year 2010 (+5.1%). Imported sparklers (+21.7%) outperformed domestics (+5.6%). Italy (+27.5%) was the fastest-growing region, not including Australia from a very small base. The fastest-growing types were Prosecco (+86.5%) and Asti/Spumante (+16.5%).

The food/drug/convenience store channel accounts for roughly 30% of U.S. wine sales.

Top 20 Table Wine Brands in Food/Drug/Convenience Stores
(year-to-date ending May 15, 2011)
Dollar
Rank
Brand Volume1 Percent
Change2
Dollar
Sales
(millions)
Percent
Change2
Share of
Volume
Share of
Dollars
1 Barefoot 1,737 28.7% $121.5 29.0% 5.2% 5.1%
2 Sutter Home 1,639 7.6% 99.4 7.9% 4.9% 4.2%
3 Yellow Tail 1,133 1.4% 82.3 -0.5% 3.4% 3.5%
4 Franzia 3,305 5.6% 74.9 3.3% 9.8% 3.1%
5 Woodbridge by Robert Mondavi 1,017 5.7% 72.9 3.9% 3.0% 3.1%
6 Kendall Jackson Vintners Reserve 369 0.8% 54.4 0.5% 1.1% 2.3%
7 Gallo Family Vineyards 922 17.2% 46.9 14.7% 2.7% 2.0%
8 Beringer California Collection 703 -4.3% 46.6 -5.1% 2.1% 2.0%
9 Carlo Rossi 1,587 -3.4% 44.9 -3.1% 4.7% 1.9%
10 Gallo Livingston Cellars 1,019 -5.5% 36.7 -4.9% 3.0% 1.5%
11 Chateau Ste Michelle 308 6.8% 35.2 5.7% 0.9% 1.5%
12 Robert Mondavi Private Selection 312 3.1% 33.4 1.7% 0.9% 1.4%
13 Clos du Bois 265 0.5% 32.9 -1.0% 0.8% 1.4%
14 Cavit 345 34.6% 27.1 21.6% 1.0% 1.1%
15 Menage a Trois 226 32.9% 25.5 30.4% 0.7% 1.1%
16 Cupcake Vineyards 207 166.5% 23.3 155.9% 0.6% 1.0%
17 Fetzer 293 -8.5% 23.0 -12.6% 0.9% 1.0%
18 Peter Vella 1,014 -1.3% 22.8 -3.3% 3.0% 1.0%
19 Bogle Vineyards 182 18.5% 21.2 16.9% 0.5% 0.9%
20 Vendange 451 -20.0% 20.7 -18.0% 1.3% 0.9%
Total Top 20 17,036 5.7% 945.7 6.9% 50.6% 39.7%
Other Brands 16,664 3.6% 1,437.5 4.4% 49.4% 60.3%
Total Table Wine3 33,700 4.7% $2,383.2 5.4% 100.0% 100.0%
1 thousands of nine-liter cases
2 vs year-to-date from year-ago period
3 addition of columns may not agree due to rounding

Source: SymphonyIRI Group

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