Terlato, M. Chapoutier Blend New Brand In MariusSeptember 14, 2011
With blends gaining momentum in the U.S. wine market, Terlato Wines has introduced Marius, a new label from France’s M. Chapoutier, in the U.S. market. Targeting millennial consumers (21-34), Marius features Red and White versions. The Red is a blend of Grenache and Syrah, while the White is a blend of Terret and Vermentino. Both wines are sourced from the Languedoc region. Marius Red and Marius White will be available nationally beginning December, with a suggested retail price of $12.99 a 750-ml.
“Our research shows 90% of millennials planning to spend as much or more on wine this year,” said Bill Terlato, CEO of Terlato Wines. “And, more than ever, we see them looking beyond varietals, embracing blended wines that are fresh and engaging. With a great story, contemporary label, modest price point and produced by an authentic winemaking genius—Marius should be a perfect millennial wine.”
Named for Chapoutier’s great-grandfather, Marius extends the long partnership between the Terlato family and Michel Chapoutier. The Terlatos maintain a shareholder interest in Chapoutier’s Rhône Valley wineries and the two are equal partners in Domaine Terlato & Chapoutier, an Australian wine venture. Terlato is also the longtime U.S. importer of M. Chapoutier, one of the market’s top-selling French wine brands.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.