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High-End Table Wines Are Growing Fastest, According to Symphony IRI

November 10, 2011

Higher-end table wines are far outpacing their lower-end counterparts in food, drug and convenience stores, according to the latest SymphonyIRI numbers. Wines priced above $8 a 750-ml. grew by 10% in that channel during the first 10 months of 2011, while wines below $8 grew by just 3.5%.

The $8-and-above segment accounted for nearly 25% of the 74 million cases of table wine sold in food, drug and convenience stores for the year through October 30, 2011. Volume growth increased with each move up the pricing ladder. The $8-$10.99 segment (9.7 million cases) grew by 8.4%; the $11.00-$14.99 segment (5.8 million cases) advanced by 8.8%; the $15-$19.99 segment (1.7 million cases) rose by 16.2%; and the $20-and-up segment (610,000 cases) jumped by 26.2%.

Overall, table wine sales in the food, drug and convenience store channel—which accounts for roughly 27% of the U.S. table wine market—rose by 5% for the first 10 months of 2011.

 

 

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