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Southern To Buy Out Odom’s Stake In Distribution Joint Venture

January 19, 2012

As Washington state opens its spirits market to distributors following the passage of Initiative 1183, Southern Wine & Spirits has moved to gain greater control of its operations in the market. Earlier today, Southern announced that it was acquiring the balance of Southern/Odom Corp., its Pacific Northwest spirits and wine distribution venture with The Odom Corporation. The joint venture currently operates in Alaska, Idaho, Montana, Oregon, Washington, Wyoming and Utah.

While Odom will now focus on its beer, soft drink and non-alcoholic beverage business in the Northwest and Alaska, Southern is getting its state-of-the-art 350,000-square-foot distribution facility in Puyallup, Washington ready to hit the ground running in spirits. “We’re making a significant investment to be ready by March to sell to the on-premise and by July to begin selling to the off-premise in Washington,” Southern’s president and COO Wayne Chaplin recently told Shanken News Daily. “Obviously there will be a franchise law in place as part of I-1183, so our goal is to help suppliers see the benefit of exclusively aligning with Southern Wine & Spirits as a full-service wine and spirits wholesaler.”

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