Craft Beer Surges 13% In First HalfJuly 20, 2012
Craft beer case sales increased 12.6% in the year-to-date through July 8, 2012 in food/drug/convenience stores, according to the SymphonyIRI Group. Total beer case sales increased only 0.8% year-to-date, and the only segment to outperform craft beer was the domestic super-premium-priced category (+33.5%), due to the recent launch of Bud Light Platinum.
Craft beers performed even better in terms of dollar sales (+17.1% year-to-date), and the average price of craft beer in SymphonyIRI channels now stands at $33.43 per case, higher than any other segment, including imports.
India Pale Ale was the fastest-growing major craft style and is the single largest-selling style in terms of case/dollar sales. Seasonal beers and variety packs also continue to do well. Craft wheat beers declined year-to-date as they face stiff competition from giant wheat brands like Shock Top from Anheuser-Busch and Blue Moon from MillerCoors.
The three-largest craft beer companies, Boston Beer Co., Sierra Nevada Brewing and New Belgium Brewing, all posted double-digit growth year-to-date in SymphonyIRI channels, at rates surpassed only by regional brewer DG Yuengling & Son among all major beer marketers. Samuel Adams seasonal beers, Sierra Nevada Torpedo Extra IPA and Sierra Nevada seasonal beers performed particularly well.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.