Whiskies Top The List Of Impact “Hot Prospect” WinnersSeptember 4, 2012
For the first time ever, whiskies comprise the highest number of brands of any category in Impact’s spirits “Hot Prospect” rankings. Seven whisk(e)y brands earned Hot Prospect honors this year, narrowly edging out the vodka category, which had six entries.
The winning whiskies are Woodford Reserve Bourbon from Brown-Forman, Pendleton Canadian whisky from Hood River Distillers, Bulleit Bourbon from Diageo North America, Glenmorangie single malt Scotch from Moët Hennessy USA, The Balvenie single malt Scotch from William Grant & Sons USA, Devil’s Cut Bourbon from Beam Inc. and Seagram’s 7 Dark Honey from Diageo North America.
Brands qualifying as Hot Prospects must have posted at least 15% depletions growth in 2011 while also showing consistent growth in 2009 and 2010. Brand volumes must be at least 50,000 cases but not more than 200,000 cases. New products can also qualify as Hot Prospects if they pass the 50,000-case mark in their first year.
Impact named a total of 26 spirits Hot Prospect winners. The vodka entries were Rökk, Ursus and Godiva from Diageo North America, Pucker from Beam Inc., Exclusiv from Serge Imports and Cupcake from the Wine Group’s Underdog Wine & Spirits unit.
The Hot Prospect winners also included five liqueur brands (Patrón Citronge and Patrón XO Café from the Patrón Spirits Co., Evan Williams Honey Reserve from Heaven Hill Distilleries, St-Germain from Maison 6ème Arr. and RumChata from Agave Loco Brands); three Tequilas (Milagro from William Grant, Lunazul from Heaven Hill and Zarco from Proximo); three prepared cocktail brands (Malibu Ready-to-Drink from Pernod Ricard, Twisted Shotz from Independent Distillers USA and UV Cocktails from Phillips Distilling Co.); one rum (The Kraken from Proximo); and one gin (Hendrick’s from William Grant & Sons USA).
Diageo North America led all companies with five Hot Prospect winners (Rökk, Bulleit, Ursus, Godiva, and Seagram’s 7 Dark Honey). William Grant & Sons USA came in second with three winners (Hendrick’s, Milagro and The Balvenie).
For a complete list and analysis of Impact’s spirits and wine Hot Prospects, see Impact’s September 1&15 issue.
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