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Craft Brewing And Distilling News for October 5, 2012

October 5, 2012

•Sales of craft beer in can format jumped 146% in the 52 weeks through July 8 in SymphonyIRI channels. In 2009 there were 70 craft beer SKUs marketed in cans on supermarket shelves by IRI’s count. Midway through this year that number had leapt to 223 craft can SKUs. Craft beer’s share of the beer category’s supermarket dollar sales rose to 11% in the year to date through July 8, from 9.5% during calendar 2011. Private label beers have also been surging in supermarket and drug channels lately. Private labels more than doubled to 2 million cases in 2011, IRI says, and are on pace to eclipse that performance this year, with volume hitting 1.1 million cases over 2012’s first half.

•Portland’s Harvester Brewing has rolled out a fresh hop, gluten-free beer, Fresh Hop Pale Ale. Made with freshly picked Meridian hops from Silverton, Oregon, the new, small-batch entry is billed as one of the U.S. market’s first commercially produced fresh hop, gluten-free brews. Fresh Hop Pale Ale will initially launch in bottles and on draft at the Harvester brewery, and later roll out at select retail stores throughout the region. Specializing in gluten-free beers, Harvester Brewing uses ingredients such as Willamette Valley chestnuts, gluten-free oats, sorghum and hops to produce a portfolio of four core expressions and a variety of experimental ales.


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