Exclusive news and research on the wine, spirits and beer business

News Briefs for October 26, 2012

October 26, 2012

Brown-Forman’s Herradura Tequila has repackaged its upscale extra-añejo Seleccion Suprema offering. The new package features an earth-tone box with a bi-fold opening, bearing the brand’s signature horseshoe on the bottom right panel. The center interior of the box props and cradles the bottle on a fitted pedestal. Meanwhile, the Seleccion Suprema bottle has been refashioned with a copper finish metal die cast horseshoe, a copper neck band, a brand mark update and an authenticating strip label signed by master distiller Maria Teresa Lara. The Herradura franchise sold 92,000 cases in the U.S. in 2011, an 11% increase over the previous year.

•Central Coast wine producer Pomar Junction Vineyard & Winery has acquired 278 acres in the El Pomar district of the Paso Robles AVA. The property, of which 93 acres are planted to Rhône, Bordeaux and Italian varietals (with another 60 acres suitable for planting), is the former Weyrich estate that has been bank-owned and vacant for a number of years, a spokesperson told Shanken News Daily. Pomar said the acquisition would “complement both the winery offerings of Pomar Junction Vineyard & Winery and the needs of (sister company) Mesa Vineyard Management customers.” Pomar’s wines include Cabernet Sauvignon, Merlot, Syrah, Viognier, Chardonnay and red blends priced from around $15-$54 a bottle.

•Darden Restaurants’ Seasons 52 and Yard House chains are in expansion mode. Yesterday, Darden CEO Clarence Otis, Jr. told the audience at the inaugural Lake Nona Impact Forum that the company is planning to open 10 new Seasons 52 establishments in the near future. The chain, which focuses on seasonal and healthy dishes and international wines, currently has 33 existing locations across the U.S. market. Darden also recently said that it was in the process of opening 12 new Yard House outlets. Darden acquired Yard House, a craft beer-focused restaurant and bar chain, from private equity firm TSG Consumer Partners LLC for $585 million in August. Yard House currently has around 40 establishments around the U.S.

•German brewer Radeberger has launched two new beers in the U.S. market—Hövels Original and Schöfferhofer Hefeweizen. Hövels is a top-fermented, golden red beer, while Schöfferhofer is recognized in Germany as the first wheat beer to be produced outside of Bavaria. Radeberger is imported by Radeberger Gruppe subsidiary Binding USA. Radeberger’s flagship pilsner sells around 160,000 cases in the U.S. and has shown strong growth in recent years.


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