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Despite September Dropoff, Spirits Enjoying Solid Growth In Control States In 2012

October 26, 2012

Despite a disappointing 6.7% decline in September, year-to-date spirits sales volume in control states was up by 3.6% through the first nine months of 2012, according to NABCA. Irish whiskey (+12.6%) was the only major spirits category to register an increase in September, but all types were up year-to-date except for gin and prepared cocktails. Utah (+6.6%) and Idaho (+0.9%) were the only states among the 19 control jurisdictions to post gains in September, while Michigan (-20.7%) and Iowa (-10.5%) suffered double-digit losses.

Among the 25 largest-selling spirit companies in control states, only three had volume growth in September. E&J Distillers surged 22.7% due primarily to New Amsterdam vodka. Rémy Cointreau USA advanced 5.3% partially due to gains from Rémy Martin V, a clear spirit which debuted two years ago. And Sazerac Co. increased a modest 1.8% mostly due to double-digit gains from Fireball and Platinum 7X. Other brands that performed well in control states in September included Tito’s Handmade and Cîroc Peach.


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