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Amazon Launches New Wine Marketplace

November 8, 2012

Online retail giant Amazon is returning to the wine category, launching its new Amazon Wine marketplace today. Amazon’s wine offering encompasses more than a thousand labels, among them notable California brands like Hall Wines and Francis Ford Coppola Winery. Visitors to the new wine marketplace can search wines based on rating, tasting notes and winery location. Starting today, customers can ship up to six bottles for $9.99.

Amazon says shipping is currently available to California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and the District of Columbia, with more states to follow. Unlike its previous foray into wine retailing—which ended in 2009 when partner New Vine Logistics ran into financial problems—Amazon is not contracting a separate wine-shipping outfit this time around. Instead, the wines will be shipped directly from the wineries themselves.


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