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Impact Seminar 2013 Program Announced

November 8, 2012

M. Shanken Communications, Inc., New York, has announced program details for the 37th Annual Impact Marketing Seminar. The event will be held on March 21, 2013, at The Pierre Hotel in New York City.

Featured speakers on the program and their topics are:

•Ed Shirley, President and CEO of Bacardi Limited, “Spirits and Consumer Marketing: The Global Perspective”

•Simon Hunt, President, Managing Director – North America, William Grant & Sons, “Creative Brand Building: The William Grant Approach”

•David Trone, President and Co-Owner, Total Wine & More, “Building a National Retail Chain”

•David Kent, Founder, Underdog Wine Merchants (The Wine Group), “Marketing to a New Generation”

•Jim Koch, Founder and President, The Boston Beer Company, “The Growth of Craft Beer in America”

•Syl Saller, Global Innovation Director, Diageo, plc, “A New Era in Spirits Marketing”


Following these presentations, there will be a panel discussion on “Building Brands in a Changing Market”, which will include the following panelists:

•Charles Bailes III, Chairman and CEO, ABC Fine Wine & Spirits, Inc.

•Wayne Chaplin, President and COO, Southern Wine & Spirits of America, Inc.

•Marc Goodrich, COO, Banfi Vintners

•Michael Keyes, President, North American Region, Brown-Forman

•Helen Mackey, Director of Beverage Strategy, Ruth’s Hospitality Group


There will also be a welcoming reception the evening before the Seminar on March 20 hosted by Larry Schwartz, President of Diageo North America. Details will be announced at a later date.

For more information or to register, go to www.impactseminar.com.


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