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Gruppo Campari’s U.S. Sales Up 10%, Led By Wild Turkey, Skyy

November 12, 2012

Gruppo Campari said tough conditions in Western Europe slowed growth in the nine months through September, even as North America, Brazil and Asia Pacific provided positive results. In the U.S., Campari’s net sales were up 10% organically, as all key brands rose, with Wild Turkey, Skyy, Carolans, Espolón, Cabo Wabo and Campari leading the way. The Skyy vodka franchise, driven by its Infusions flavor line, increased 5.5% in the U.S. over 2012’s first three quarters. Wild Turkey, including the core Bourbon and its American Honey offshoot, also contributed strong gains.

Globally, Gruppo Campari’s net sales were up 2.2% organically to €932 million ($1.2b) for the period. CEO Bob Kunze-Concewitz warned that conditions in Campari’s home market of Italy were likely to remain “volatile” looking ahead. But he added that he expected North America and Asia Pacific to continue to show positive momentum, accompanied by improving conditions in other key markets like Brazil, Germany and Russia.


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