News Briefs for November 15, 2012November 15, 2012
•Campari America is debuting a limited edition holiday bottle for its flagship bitter brand. The Campari holiday bottle, which is available at select retailers, was created by Italian artist Ugo Nespolo. Its label is a reinterpretation of Leonetto Cappiello’s classic Campari-commissioned “Spiritello” print from 1921. Cappiello’s original piece hangs at Milan’s Galleria Campari, which showcases the heritage of the Campari brand through modern and contemporary art dating back to 1860. The Campari brand sells over 50,000 cases in the U.S. annually and, boosted by the Negroni cocktail, now has “good traction” in the market, Gruppo Campari noted in its recent nine-month results.
•Diageo Chateau & Estate Wines is backing its new Butterfly Kiss wine brand with a series of nationwide events. The company will host a “Coast to Coast Ladies’ Night Out,” staggered at different times to allow female consumers in New York, Chicago and Los Angeles to connect with simultaneous spa parties that include Butterfly Kiss wine tastings, free salon services and social networking. The event will benefit Locks of Love, an organization that provides natural hairpieces from donated hair to children with medical hair loss. Butterfly Kiss includes four different varietals—Pinot Grigio, Pink Pinot Grigio, Chardonnay and Moscato—priced in the $12-$14 range. Diageo launched the brand this summer, along with Rose’n’Blum and Stark Raving, in a move to target millennial consumers.
•Bacardi’s Martini sparkling wine brand has a new global ad campaign, building on last year’s “Luck Is An Attitude” tagline. Created by ad agency Fred & Farid Group, the campaign revolves around four film spots, the first of which debuted on Martini’s YouTube channel this week. The 30-second spot features Barbara Gonzalez—winner of Martini’s Royale Casting competition, held in October—and brand ambassador Yuri Buzzi. All four films will be released in 15-second and 30-second formats, initially airing on television in Belgium and the Netherlands before hitting the U.S. in spring 2013. Last year, the Martini sparkling wine brand was down 7.7% in the U.S. to 600,000 cases, according to Impact Databank.
•Online retailer Wine.com says it has secured and is offering one of the 12 limited-edition ampoules of Penfolds 2004 Block 42 Cabernet Sauvignon produced by Treasury Wine Estates. Each of the ampoules, which were unveiled in June, is priced at $168,000. Wine.com says it will be the only online retailer offering one of the ultra-luxury bottles. In other company news, Wine.com is marking the fourth anniversary of its Steward-Ship loyalty shipping program with a free month-long trial period. The Steward-Ship program provides members with one year of unlimited free standard shipping on all Wine.com personal or gift orders regardless of order size for $49.
•Mi Casa, a new restaurant concept from chef José Andrés, will debut in the new Ritz-Carlton Reserve at Dorado Beach in Puerto Rico when the resort officially opens on December 12. Mi Casa’s food menu highlights locally sourced Caribbean ingredients combined with Spanish influence and modern gastronomy techniques. The concept’s bar program features traditional and handcrafted cocktails focused on Puerto Rican rum, with 30 rum labels available, as well as more than 200 international wines by the bottle and 20 by the glass. Ritz-Carlton Reserve at Dorado Beach is the company’s first Reserve resort in the Americas, joining locations in Mexico, Turks and Caicos, Morocco, Oman and Thailand.
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