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Control State Spirits Volume Rebounds in October

November 27, 2012

After a decline in September, spirits sales in control states resumed growth in October, increasing 4.4% by volume. Year-to-date sales through October grew 3.7%, up slightly over the 3.25% gain achieved in control states for all of 2011. Michigan and Vermont were the only control states to post declines in October, but all 18 control jurisdictions saw volume increases year-to-date.

Irish whiskey was once again the fastest-growing spirits type in October and year-to-date. All other spirits posted gains except for gin and prepared cocktails. Among the 25 biggest spirits companies in control states, three recorded double-digit increases in year-to-date volume.

E.&J. Distillers surged 23.7% on continued expansion of New Amsterdam vodka and Camarena Tequila. Rémy Cointreau USA advanced 14.4%, primarily due to gains from Rémy Martin V, a clear spirit that debuted two years ago, as well as continued growth from Rémy Martin Cognac. Proximo Spirits rose 10.2% year-to-date, driven by The Kraken rum and the introduction of Three Olives Loopy, launched earlier this year. Other fast-growing brands in control states include Cîroc Peach, Fireball cinnamon-flavored whisky and Tito’s Handmade vodka.


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