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Daily Archive: December 7, 2012

Upstart Gin Brands Boost Category, Alter Market’s Landscape

The U.S. gin market has endured lackluster results for the past few years. However, a few standout brands—including E.&J. Gallo’s New Amsterdam and William Grant & Sons USA’s Hendrick’s—have given the category a much-needed boost, providing dynamism and enhancing gin’s premium credentials. Continue reading →

Posted in News on December 7, 2012

Beam Acquires Thriving 2 Gingers Irish Whiskey

Beam Inc. has acquired Irish whiskey newcomer 2 Gingers for an undisclosed sum. Continue reading →

Posted in News on December 7, 2012

News Briefs for December 7, 2012

•The Absolut Co. has chosen Montreal-based ad agency Sid Lee to create the next global campaign for Absolut vodka. Continue reading →

Posted in News on December 7, 2012

Craft Brewing And Distilling News for December 7, 2012

•Cleveland-based Great Lakes Brewing Co. has added two new beers to its 2013 Seasonal Program: Alchemy Hour Double IPA and Rye of the Tiger IPA. Continue reading →

Posted in News on December 7, 2012