Rémy Cointreau Seals Deal For Larsen CognacDecember 19, 2012
Rémy Cointreau has sealed an agreement to acquire all of family-owned Cognac producer Larsen. No financial details were disclosed. Founded in 1926, Cognac Larsen was one of the last independent producers of AOC Cognac. The company’s core portfolio includes its VSVC, VSOP and XO labels (priced between roughly $29 and $82 a bottle), as well as a variety of specialty offerings such as the La Cloche Viking ($94), Leif Eiriksson XO ($126), XO Extra d’Or ($137) and Extra Reserve ($253) expressions. Rémy said in its statement that Larsen has “built up inventories of aged eaux-de-vie, which enables it to guarantee the quality of its production and optimise its purchasing power.” Rémy Cointreau’s Rémy Martin, meanwhile, is the world’s second-biggest Cognac brand at more than 2 million cases.
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