Exclusive news and research on the wine, spirits and beer business

News Briefs for December 21, 2012

December 21, 2012

•The Absolut Co. has redesigned the packaging of Frïs vodka in the U.S. Designed to reflect the brand’s status as the only freeze-distilled vodka, the new smoky grey bottle has a sleek design that is made to resemble a shard of ice and help the brand stand out on shelves. The new Frïs bottle is now available across the U.S. Pernod Ricard’s recent revamp of the brand ($10.99 a 750-ml.) also included a reformulation of the liquid this summer as well as the launch of three new flavors—Orange Freeze and Citrus Freeze were added this fall and Whipped Freeze is slated to appear in 2013. Frïs rose 7% to 385,000 cases in the U.S. last year, according to Impact Databank.

•Driven by holiday celebrations, winter is the year’s prime season for wine consumption, according to a recent survey conducted by Treasury Wine Estates’ Beringer brand. The study, which surveyed roughly 1,400 consumers, revealed that 51% of people prefer to drink wine in the winter over other seasons, with fall garnering the next-highest total at 24%. Approximately half of respondents report they’re now consuming wine at least once a month. Regarding pricing, more than half of those surveyed said they would be willing to spend $25 on a bottle of wine, while another 20% said they’d be willing to spend $10.

•Internet wine merchant The Wine Spies has partnered with news site Salon.com to unveil a new online wine-of-the-day store. The Salon.com wine store offers one discounted wine deal a day, each of which goes live at midnight Pacific time. Launched earlier this week, the site debuted with a limited-production sparkling wine from VML Winery in Healdsburg, California, followed by its current deal for a 2011 Rosato (offered for $19 a bottle) from Swanson Vineyards in Napa. In addition to curating each deal, The Wine Spies handle Salon.com’s wine sale, shipping and customer service functions.


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