Wine Spectator’s New WineRatings+ App Offers Access To Complete Database Of Expert ReviewsDecember 26, 2012
Wine Spectator’s recently unveiled WineRatings+ app for iPhone, iPad and iPod touch has unlocked the magazine’s comprehensive, authoritative database of wine reviews to wine lovers worldwide.
The new app builds on Wine Spectator’s first app for iPhone, VintageChart+, which debuted three years ago and was a huge success, with more than half a million downloads and thousands of four- and five-star reviews on Apple’s App Store.
Nearly two years in the making, the free WineRatings+ download represents an expansion of that effort. It includes the same free content as VintageChart+, including comprehensive vintage charts, a daily news feed and educational articles and videos. But for a monthly subscription fee of $2.99, it also offers access to Wine Spectator’s entire 275,000-wine database of ratings. Every month, more than 1,000 new ratings are uploaded automatically. Plus, there are timely, expert recommendations of top wines and great values. (Members of WineSpectator.com already have free access to the magazine’s wine ratings on smartphones and other mobile devices via the mobile website.)
WineRatings+ is off to a successful start. Apple’s App Store has featured it among the “New & Noteworthy” and “10 Essentials” sections of the Food & Drink category. And the renewal rate among those who have subscribed to the ratings section of the app is exceptionally high, a strong indication people find it valuable. Looking ahead, Wine Spectator plans to continue developing this digital platform, finding new ways to deliver its information and reviews and providing consumers with a guide to the world of wine.Tagged : apps, Wine Spectator