Craft Brewing And Distilling News for January 4, 2013January 4, 2013
•Sarasota, Florida-based Drum Circle Distilling is set to expand its Siesta Key rum label into a bevy of new markets through an agreement with Total Wine & More. After gaining a presence in every Total Wine location in Florida, the retail chain will be expanding Siesta Key’s presence to its stores in 10 other states across the country. The rum brand is also carried in other independent and chain retail stores across Florida, including ABC Fine Wine & Spirits, Publix and Walgreens liquor stores. Started in 2009 and owned and operated by Troy Roberts and Tom Clarke, Drum Circle produces Siesta Key spiced, silver and gold rums, priced from $20-$25 a bottle.
•Craft Brew Alliance (CBA) is launching its gluten-free beer brand Omission in Canada this month. The Omission portfolio—which includes Omission Lager and Omission Pale Ale—will be distributed by AFIC Group and initially debut in British Columbia in mid-January before entering other Canadian markets later in the year. The pair will be priced at around $15.95 a six-pack, and will also be available in 12-ounce bottles at retail outlets, restaurants and bars. Launched in the U.S. in March, the Omission range is made with traditional beer ingredients—including malted barley, hops, water and yeast—but uses a proprietary process to reduce gluten levels below the internationally recognized gluten-free standard. The beer is produced at CBA’s Widmer Brothers Brewing facility, located in Portland, Oregon.
•Redlands, California-based Hangar 24 Craft Brewery is expanding into the San Francisco Bay Area starting January 15. The initial rollout will include the brewer’s core Orange Wheat, Alt-Bier, Chocolate Porter and Double IPA labels, as well as its seasonal offerings and Local Fields series. To support the launch, Hangar 24 will be participating in and sponsoring San Francisco Beer Week, a craft beer celebration to be held February 8-17. Prior to entering the Bay Area, Hangar 24 brews were available in 11 California markets, including Los Angeles, San Diego, San Bernardino, Fresno and Orange counties, among others. The brewery, which is currently undergoing an expansion (set to increase its annual capacity to 35,000 barrels), plans to enter additional markets throughout the year.
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