News Briefs for January 8, 2013January 8, 2013
•Anheuser-Busch will introduce its Budweiser Black Crown extension nationally on January 21, and back the higher-alcohol extension with ads during Super Bowl XLVII on February 3. The 6%-abv offering will be available in six- and 12-packs of 12-ounce glass bottles and in 22-ounce single bottles, both on- and off-premise. In addition to the 30-second Super Bowl ad, Black Crown will see a comprehensive campaign featuring outdoor, digital, radio, print and social media components. Crown’s rollout follows A-B’s launch of Budweiser Platinum—another higher-proof, higher-priced entry, which has seen strong early results—last year.
•Wray & Nephew has introduced a new seasonal Rum Cream offering. The new liqueur is made from a base of Wray & Nephew Overproof Rum and retails for $19.99 a 750-ml. Intended to be consumed on the rocks or in winter cocktails, it’s selling through the month of March in select retailers nationwide. Wray & Nephew, whose brands are imported to the U.S. by Kobrand, is part of Jamaica’s Lascelles de Mercado, recently acquired by Gruppo Campari for $415 million.
•Fine wine deal site Lot18 is repositioning its business model to include a subscription-based service. The site, which will continue to offer limited time discounts on wines from around the world, is now planning to offer two new subscription options. By the end of the first quarter, consumers will be able to choose between a plan of six bottles for $99 a month, or 12 bottles for $149 a month. The move, which aims to stabilize Lot18’s revenue flow, follows a model similar to that of wine subscription services like Direct Wines (which operates the Wall Street Journal and Zagat wine clubs in the U.S.) and Global Wine Company (which manages the New York Times Wine Club).