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Serrallés Partners With George Clooney, Rande Gerber On Casamigos Tequila

January 14, 2013

Serrallés USA is launching a new ultra-premium Tequila brand, Casamigos, this month. Casamigos was created by actor George Clooney and nightlife entrepreneur Rande Gerber, alongside partner Mike Meldman. Serrallés is handling sales and distribution. The new entry is rolling out to 33 states this month, via alliances with Southern Wine & Spirits, Glazer’s and Republic National Distributing Co., Serralles tells Shanken News Daily.

Casamigos is billed as a small-batch, 40%-abv Tequila made with 100% Blue Weber agave. Clooney and Gerber both number and sign each batch. The brand currently features Blanco ($42.99 a 750-ml.) and Reposado ($49.99) expressions. Casamigos will initially be available at select on-premise accounts, including the resorts and private clubs of Discovery Land Co., of which Meldman is founder and CEO.

The Casamigos launch follows Serralles USA’s recent rollout of aged white rum label Caliche (priced between $21.99-$24.99), a joint project between Gerber and Distilería Serrallés distiller Roberto Serrallés, last March.


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