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News Briefs for January 18, 2013

January 18, 2013

Heaven Hill Distilleries says strong demand has led it to launch new sizes for its Evan Williams Cherry Reserve and Cinnamon Reserve liqueurs. Starting this month, Cinnamon Reserve will be available in 1-liter and 375-ml. sizes, while Cherry Reserve will be offered in a 1-liter size. The new formats have a suggested retail price of $18.99 a 1-liter and $3.75 a 375-ml. Previously, the 70-proof pair were available only in 750-ml. and 50-ml. packages. In addition to Cherry Reserve and Cinnamon Reserve, Evan Williams’s flavor line also includes two-time Impact “Hot Prospect” Honey Reserve, which sold 70,000 nine-liter cases in 2011, after just two years on the market. In 2012, Honey Reserve hit 97,000 cases, while Cherry sold 45,000, according to Impact Databank.

•Spectrum Wine Auctions has announced that company president Jason Boland has resigned. He will be replaced by industry veteran Amanda Crawford, effective immediately. Crawford has been with Spectrum for the past two years as auction director and lead specialist. Prior to that, she was working in the wine department at Christie’s as assistant vice president and lead specialist. Irvine, California-based Spectrum Wine Auctions, a subsidiary of Spectrum Group International, Inc., had sales of around $14.5 million in 2012.

•New Orleans-based Cordina Cocktails is introducing new low-calorie offshoots of its pre-mixed cocktails range. Cordina Light pouches are expected to hit shelves this March. The cocktails contain less than 100 calories per 10-ounce serving. Flavors will include the Classic Lime and Strawberry Daiquiris as well as a new line addition, Mango Daiquiri. Founded in 2009, the original Cordina pre-mixed cocktails line also includes Watermelon, Piña Colada and Mudslide.

•Chicago-based Better Brands is launching its first product, Salute American vodka (80-proof, $23 a 750-ml. bottle). Packaged in a canteen-shaped bottle, Salute American is initially rolling out in the Missouri and southern Illinois markets through Lohr Distributing. One dollar from every bottle sold will be donated to veterans’ charities. The brand is distilled and bottled by Rochester, New York-based Lidestri Spirits. Better Brands founder Pete Kelly is an entrepreneur and former advertising executive.


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