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Glazer’s Becomes Exclusive Distributor For Banfi In Five States

January 18, 2013

Glazer’s has strengthened its partnership with Banfi Vintners by becoming the exclusive distributor for Banfi and Excelsior Wine Co. in five states—Texas, Louisiana, Oklahoma, Iowa and Mississippi.

Under terms of the new pact between Glazer’s and Banfi, effective March 1, Glazer’s will add the Bolla, Fontana Candida, Little Black Dress and Five Rivers brands in Texas, Louisiana, Oklahoma and Mississippi. In Iowa, Glazer’s will take on Bolla, Fontana Candida, Pacific Rim, Sweet Bliss and Rainstorm. Glazer’s already handled the remainder of the Banfi and Excelsior Wine Co. (the joint venture formed by Banfi and Concha y Toro in 2011 to market Concha y Toro, Trivento, Little Black Dress and Five Rivers) portfolios in these five markets.

“We’re pleased to be enhancing our distribution footprint with the Glazer team,” said Banfi COO Marc Goodrich in a statement. “They have proven themselves as a key Banfi strategic partner, and we look forward to growing our brands in the Glazer markets.”

 

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