Riondo Continues Rapid Growth In U.S., Targets 400,000 Cases For 2013January 25, 2013
New Jersey-based Riondo USA says that volume rose 22% for its flagship brand last year to 285,000 nine-liter cases. With the addition of a new sales force that’s targeting the western half of the U.S., the company expects growth to hit 400,000 cases in 2013.
“Our expansion has come from several key items in the Riondo lineup, including Prosecco Spago, Riondo Pink and Pinot Grigio,” says Riondo USA national sales manager John Blesse. “We were really excited by our Soave performance last year, and we’re expecting even bigger things in 2013.” Riondo’s largest growth markets currently include Florida, Georgia, South Carolina, New York, New Jersey, Connecticut, Ohio, California, Washington and Oregon.
This year, Riondo—a 2012 Impact “Hot Prospect”—is targeting on-premise growth. “Over the past several years, we’ve boosted our on-premise performance by some 25%,” Blesse says. “That will remain a major priority for us in 2013—especially in the West, where we have added 14 sales reps over the past six months.”
Riondo’s offerings range in price from $8.99-$34.99, though its sweet spot for sales generally falls among the $10-$14 price points. Riondo entered the popular red blend segment when it launched Riondo Rosso ($12.99-$14.99 a 750-ml.) early last year.
The company also expanded its import portfolio last March with the addition of three wines from Germany’s G.H. von Mumm Estate: 50 Degree Riesling ($14.99), Rheingau Rudesheimer Berg Rottland Riesling Trocken ($39.99) and Rheingau Assmannshauser Hollenberg Pinot Noir ($69.99), along with a premixed cocktail added in May, iSpritz ($13 a 750-ml.). Billed as a ready-to-drink version of the Spritz cocktail, iSpritz is made with Cantine Riondo sparkling wine mixed with sweet orange and bitter herbs.
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