Banfi Taps Southern As Exclusive Distributor In 11 StatesJanuary 30, 2013
Banfi Vintners continues to strengthen its ties with the U.S. market’s leading spirits and wine distributors. Earlier today, Banfi announced that it has consolidated its portfolio with Southern Wine & Spirits in 11 markets across the U.S., including Alaska, California, Delaware, Hawaii, Idaho, Kentucky, Nevada, Oregon, Utah, Washington and Wyoming. While Southern, the leading U.S. spirits and wine wholesaler, had already handled much of Banfi’s portfolio in each of these states, recently acquired brands such as Pacific Rim, Rainstorm and Sweet Bliss had been aligned with other distributors in some of the markets, as had Bolla and Fontana Candida (Banfi gained U.S. marketing rights to both imports in 2009). The new accord takes effect on February 1, 2013. About two weeks ago, Banfi consolidated its portfolio in five states with Glazer’s, the fourth-largest U.S. spirits and wine distributor.