Craft Brewing And Distilling News for February 7, 2013February 7, 2013
•Philadelphia Distilling is preparing to launch The Bay, a seasoned vodka infused with traditional herbs and spices of the Chesapeake Bay area. According to news reports, The Bay, which has a flavor profile similar to the Old Bay brand of seasoning, is intended for use in savory cocktails like Bloody Marys and Martinis. The new offering is slated to rollout in mid-March. The Bay joins Philadelphia Distilling’s existing craft spirits portfolio, which includes Bluecoat gin, Penn 1681 vodka, Vieux Carré absinthe and the XXX Shine whiskey range.
•Deschutes Brewery says that in its first month in the Illinois market—which it entered January 7 through Wirtz Beverage—the company sold approximately 18,000 (2.25-gallon) cases. In addition, more than 550 taps across the state now pour the company’s brews. Wirtz added a new dedicated craft beer team in December ahead of its move to distribute the Deschutes portfolio. The rollout initially included a select number of Deschutes beers, including Red Chair Northwest Pale Ale, Mirror Pond Pale Ale, Black Butte Porter and Chainbreaker White IPA, with selections set to change seasonally.
•Charlottesville, Virginia-based Starr Hill Brewery is expanding distribution into New Jersey and Delaware this month. The company is entering the New Jersey market through Nash Distributors Inc., Richie & Page, Konrad Beverage Co., Harrison Beverage and High Grade Beverage; and Delaware through NKS Distributors Inc. The launches will include many of the company’s core brews—including Northern Lights IPA, Starr Pils, The Love, Jomo Lager, Dark Starr Stout and Double Platinum—as well as seasonals, variety packs and the All Access series. They will be available on draft as well as in six-packs and 12-packs in both states. With the addition of the two new markets, Starr Hill’s beers will be available in eight states and Washington, D.C.