Exclusive news and research on the wine, spirits and beer business

Craft Brewing And Distilling News for February 19, 2013

February 19, 2013

Boston Beer Co. will roll out its Sam Adams Boston Lager in cans for the first time early this summer. The Sam Adams cans will be available nationwide in 12-packs, priced at $14.99-$17.99. The “Sam Can”—designed with help from can manufacturer Ball Corporation, a design team at IDEO and Roy Desrochers of GEI Consultants—was created to mimic the experience of drinking the beer from a glass, offering a flared lip and wider top to enhance the flavor and comfort for drinkers. Boston Beer said development of the Sam Can required a million-dollar investment for special equipment tooling as well as two years of research and testing. In a similar move, company founder Jim Koch developed the Samuel Adams Boston Lager Pint Glass in 2007.

•Anchor Brewing Co. has announced plans to build a new production and distribution facility on the San Francisco waterfront, reports SFGate. The 212,000-square-foot site will join Anchor’s existing brewery in San Francisco’s Potrero Hill, and is expected to grow the company’s annual capacity from 120,000 barrels to 600,000 barrels. Also featuring a restaurant, museum and other public attractions, the Anchor facility is part of a new $1.6 billion mixed-use development project in AT&T Park, which includes plans for residential apartments, retail and office space. Construction on the development project is slated to begin by late next year. The craft beer arm of Anchor Brewers & Distillers, Anchor Brewing produces 11 offerings, including its flagship Anchor Steam Beer, Liberty Ale and Anchor Porter labels, among others.

•Escondido, California-based Stone Brewing Co. will release the next beer in its “Stone Enjoy By IPA” freshness initiative on February 22. Stone Enjoy By 04.01.13 IPA will roll out in 17 states across the country, marking the company’s largest distribution release for the initiative to date. Available in 22-ounce bottles and on draft, the latest brew (9.4% abv) features 11 different hop varieties. Initially launched last fall, the “Enjoy By” program involves a special IPA release that is bottled, kegged, shipped and then immediately delivered within a seven-day timeline, with the beer’s expiration date prominently featured on the label. Stone will expand the initiative to additional markets throughout 2013, based on consumer votes via social media and the Stone Brewing website.


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