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News Briefs for February 19, 2013

February 19, 2013

•As Shanken News Daily tweeted just after the weekend announcement, Beam’s Maker’s Mark Bourbon is yielding to a consumer outcry and reversing its decision to reduce its alcohol-by-volume from 45% to 42%. In a statement from Maker’s COO Rob Samuels and chairman emeritus Bill Samuels, Jr., Sunday, the company promised that Maker’s Mark would immediately resume production of its original 45%-abv liquid. “The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages (rather than a lower-abv product),” they added. The initial decision on the brand’s abv reduction was unveiled last week. The company said it was intended to help Maker’s Mark keep pace with rising demand as its distillery undergoes a $110 million expansion. With consumers soundly rejecting the move, Maker’s supply appears likely to continue to be under pressure. The brand’s volume was up 14.5% globally to 1.3 million cases last year.

•Knight Michael Robbins, founder of Napa Valley’s Spring Mountain Vineyard, passed away at his home in St. Helena on January 29, reports Wine Spectator. He was 89. Robbins was one of several pioneers who came to Napa Valley in the 1960s. He ended up creating one of Napa Valley’s greatest properties—the 845-acre Spring Mountain Vineyard. The extraordinary estate became popular, especially for its Victorian mansion, which was the featured set for the TV series Falcon Crest.

•Total Wine & More is slated to open its first store in the San Antonio market this spring. According to local news reports, the new outpost will be located on the city’s north side, within the La Plaza Del Norte shopping center. Total Wine & More’s San Antonio debut follows its initial entry into the state (in the Dallas and Fort Worth markets) last year. Nationwide, Total Wine operates more than 85 stores across 14 states.


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