Craft Brewing And Distilling News for February 21, 2013February 21, 2013
•The Boston Beer Company reported a revenue rise of 13%, to $580.2 million, for the company’s full fiscal year ended December 29, 2012. Net income, however, fell by $6.6 million to $59.5 million, due in part to the prior year’s recall settlement—which helped to boost 2011 profits—and an increase in advertising and promotional investments. Depletions for the year rose 12%, as strong sales of Boston Beer’s Angry Orchard cider, Samuel Adams Seasonals and Twisted Tea labels helped to offset softer performances from other Sam Adams brand styles. Total shipments were up 10% to 2.7 million barrels.
•BJ’s Restaurants, Inc. is introducing a new seasonal, proprietary line of craft brews—BJ’s Brewmaster’s Reserve—across its 130-location, 15-state footprint. The new entries—billed as being made with premium ingredients and offering bolder taste profiles—will be kicked off with Imperial Red Ale, which BJ’s says is a “higher gravity, hoppier derivative” of its existing Jeremiah Red Irish Ale. Imperial Red will be available at BJ’s locations through March. The next offering in the Brewmaster’s Reserve series, Blonde Lager, will follow in April and May. BJ’s concepts include BJ’s Restaurant & Brewery, BJ’s Restaurant & Brewhouse, BJ’s Pizza & Grill and BJ’s Grill.
•Salt Lake City’s Epic Brewing is entering the Washington state market via a partnership with Kent, Washington-based Alpha Beer Distributing. Starting February 26, Epic will begin rolling out a range of 17 brews in the state, with several launch events planned throughout Seattle and Tacoma. With the addition of Washington, the craft brewer’s distribution footprint will span 13 states and Washington, D.C. The move follows Epic’s recent decision to open a second brewery in Denver, Colorado, slated to open in April.
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