News Briefs for March 1, 2013March 1, 2013
•Heaven Hill Distilleries has unveiled a new look for the Burnett’s vodka line. The new label, which will roll out across all variants and sizes this spring, features an enlarged and repositioned brand name, crest, flavor image and descriptor. The look is designed to present Burnett’s in an “upscale package” and better present the quality and clarity. The launch will be supported with updated point-of-sales featuring the “Always Your Favorite/Flavorite” campaign. In other company news, the brand is rolling out two new flavors—Cherry Cola and Strawberry Banana. They are line priced at $10.99 a 750-ml. The Burnett’s portfolio now includes 31 different flavors. Burnett’s was up 10% in 2012 last year to cross the 2-million-case mark in the U.S., according to Impact Databank.
•Southern Wine & Spirits and Treasury Wine Estates, which are aligned in a host of markets across the U.S., are now long-term partners in Colorado and Indiana as well. Today, Southern began handling Treasury’s portfolio in both of those markets, bringing the two companies’ partnership to a total of 18 U.S. markets. Treasury was previously aligned with Republic National Distributing Co. in Colorado and Indiana.
•Glazer’s has appointed Jody Turnbow vice president, shared sales for Texas. Turnbow will report to Andy Halpern, Glazer’s president of Texas and Louisiana. Turnbow was previously vice president of supplier relations for the Dallas-based Glazer’s, corporately managing E & J Gallo and other strategic vendors. In his new role, Turnbow will provide leadership to the sales and marketing organizations within the state of Texas with the goal of improving top-line performance and efficiencies. Throughout his 20-year career, he has worked at both Glazer’s and Gallo in various roles of increasing responsibilities in Texas and in Gallo’s Southern region.
•Chateau Julien Wine Estate has announced that it will add a white blend, French Kiss, to its Barrel Selected line. A blend of Chenin Blanc and Viognier, the new wine will launch on April 1 in 29 states and Washington, D.C. It will be priced around $15 a bottle. Launched to the Chateau Julien portfolio in 1998, the Barrel Selected wines are aged from one to three years in American and French oak barrels. The line also includes Merlot, Cabernet Sauvignon, Chardonnay, Pinot Grigio, Moscato and Royalty Red.
•On the heels of Groupon’s share price decline this week, the company announced late yesterday that it will replace its CEO Andrew Mason. Groupon vice chairman Ted Leonsis and cofounder Eric Lefkofsky will serve as co-CEOs while the company looks for a new person to fill the position. At press time, Groupon’s share price was up more than 9%.