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Daily Archive: March 11, 2013

St-Germain’s Success Attracts Rival Interest In Elderflower Liqueur Segment

On the heels of St-Germain’s success, the elderflower liqueur category is gaining some traction in the U.S., where cocktail trends have helped boost its status among consumers. Continue reading →

Posted in News on March 11, 2013

MillerCoors Targets Miller Lite Turnaround With New Bottle, Ads

MillerCoors is attempting to revive its struggling Miller Lite brand in the U.S. with a new bottle design and ad campaign. Continue reading →

Posted in News on March 11, 2013

News Briefs for March 11, 2013

•Fueled by its increasing emphasis on emerging markets, Diageo has announced plans to refocus its global supply and procurement operations. Continue reading →

Posted in News on March 11, 2013