News Briefs for March 13, 2013March 13, 2013
•U.S. craft beer exports reached a record high in 2012, up 72% to $49.1 million in value, according to the Brewers Association. Canada continued to be the largest export market for U.S. craft beers, with shipment volume increasing 140% to 68,180 barrels. Number-two Sweden and number-three U.K. were both down in volume, but were offset by shipment increases to other markets in Europe. Western Europe was up 5.6% in total to 56,204 barrels, valued at $14.6 million. Craft beer exports to the Asia Pacific region were also up in 2012 (+162%). Japan jumped ahead by 57% and Australia, China and Hong Kong provided gains as well.
•Campari America’s Skyy vodka has unveiled its latest flavored entry, Skyy Infusions Moscato Grape. Leveraging the popularity of the Moscato wine category, the vodka will be priced at $18.49 a 750-ml. and will be positioned for cocktail consumption. Campari will support the launch with a fully integrated marketing campaign featuring advertising, on- and off-premise promotions and social media. Moscato Grape joins an Infusions portfolio that includes Coconut, Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry, Passion Fruit and recently released Wild Strawberry.
•Beer bar chain World of Beer opens two new locations today, bringing its store count to 37. World of Beer in Key West, Florida will boast approximately 600 bottled beers and 60 drafts, while the new location in Denver—the chain’s first in Colorado—will offer more than 500 bottled brews and 60 drafts. The chain will open additional units soon in Brandon and Gainesville, Florida, and Cleveland, Ohio. World of Beer currently operates in 11 states.
•Flying Saucer Draught Emporium, the beer bar and restaurant chain with units in six states, opened its 16th location in St. Louis last week, just one block from Busch Stadium. According to the new venue’s manager Rebecca Keiffer, the 7,000 square-foot venue offers 80 beers on tap and about 150 bottled brews, all priced between $4.50 and $30. Crowd pleasers so far include local craft beers, Keiffer says, such as those from 4 Hands, Schlafly and Perennial Artisan Ales.
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