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News Briefs for March 18, 2013

March 18, 2013

•Diageo is set to release the first installment of a new TV ad trilogy for Captain Morgan. The brand collaborated with director Todd Field to create a series of commercials based on the historical accounts of the real-life Captain Henry Morgan. Entitled “Perfect Getaway” and set in 1668 Port Royal, Jamaica, the first episode introduces viewers to adventures on the captain’s flagship, The Satisfaction. The spot will debut this Sunday during the new episode of AMC’s “The Walking Dead” and will then appear in 30-second and 60-second formats across sports and entertainment broadcast affiliates. The final two episodes—“Cave” and “Fire Ship”—will debut later this year. The commercials are the latest in Captain Morgan’s “To Life, Love and Loot” ad campaign, launched in early 2011.

•Scottish craft brewer Innis & Gunn says it’s returning its Irish Whiskey Cask Stout to the U.S. market due to popular demand. The 7.4%-abv stout originally appeared in the U.S. early last year, and sold out. This year the U.S. will see a twice-larger batch of the brew, says Innis & Gunn CEO Dougal Sharp. Innis & Gunn’s Irish Whiskey Cask offering will retail at around $10 a four-pack, and is also being distributed in kegs for on-premise operators this year, with a suggested on-premise price of $6-$7 a 12-ounce pour.


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