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Malibu Intros Canned Cocktails, New Cocktail Pouch Flavors

March 18, 2013

Pernod Ricard is rolling out a new range of ready-to-drink offerings under its Malibu rum brand, Malibu Cans cocktails. Available in single 200-ml. cans and four-packs, the Malibu Cans line (5% abv) will include Pineapple, Cranberry and Cola variants.

Concurrently, the brand has added two new expressions—Malibu Blue Hawaiian and Malibu Pina Colada Light—to its popular 1.75-liter premixed cocktail pouch lineup, which also features Malibu Tropical Sea Breeze, Malibu Rum Punch, Malibu Caribbean Cosmo Light and Malibu Tropical Mojito entries. The new launches follow an ongoing flurry of innovation from Malibu, including its release of an updated bottle design for its core brand and new low-calorie spiced rum—Malibu Island Spiced—last month.

 

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