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EXCLUSIVE: Paul Hobbs Adds Chilean Winery Viña Perez-Cruz To Import Portfolio

March 18, 2013

Winemaker Paul Hobbs is adding a fifth South American winery to his import portfolio: Viña Perez-Cruz from Chile’s Maipo Alto Valley.

Total production at Viña Perez-Cruz is 80,000 cases, three quarters of which is Cabernet Sauvignon. The estate has 642 planted vineyard acres ranging from riverbed-influenced soils at 1,450 feet elevation to 1,650 feet in the higher-elevation vineyards.

Hobbs and his import general manager Serge Lozach will be bringing in reserve Cabernet Sauvignon, Syrah, Cot (Malbec), Carmenere and Bordeaux-influenced blends. Retail prices will range from $16 for the 2011 Cabernet Sauvignon Reserva to $75 for the 2008-2009 Quelen blend. Single varietals Cot, Carmenere and Syrah are line-priced at $25.

“We focus on smaller, premium wineries, so this fits our model very well,” said Hobbs, who’s been consulting to wineries in Chile and Argentina since the early 1990s. “Viña Perez-Cruz is an all-estate property, which isn’t very common in Chile, and they have a state-of-the-art winery.”

Paul Hobbs Imports also handles wines from Viña Cobos (in which Hobbs has a 50% stake), Riglos, Pulenta Estate and Finca 8. The focus is on wines at the super-premium price point ($14.99), ultra-premium ($20-$40) and icon wines ($40 and up). In the last few years, the company’s import volume has risen from 24,000 to 65,000 cases.


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