Exclusive news and research on the wine, spirits and beer business

EXCLUSIVE: Paul Hobbs Adds Chilean Winery Viña Perez-Cruz To Import Portfolio

March 18, 2013

Winemaker Paul Hobbs is adding a fifth South American winery to his import portfolio: Viña Perez-Cruz from Chile’s Maipo Alto Valley.

Total production at Viña Perez-Cruz is 80,000 cases, three quarters of which is Cabernet Sauvignon. The estate has 642 planted vineyard acres ranging from riverbed-influenced soils at 1,450 feet elevation to 1,650 feet in the higher-elevation vineyards.

Hobbs and his import general manager Serge Lozach will be bringing in reserve Cabernet Sauvignon, Syrah, Cot (Malbec), Carmenere and Bordeaux-influenced blends. Retail prices will range from $16 for the 2011 Cabernet Sauvignon Reserva to $75 for the 2008-2009 Quelen blend. Single varietals Cot, Carmenere and Syrah are line-priced at $25.

“We focus on smaller, premium wineries, so this fits our model very well,” said Hobbs, who’s been consulting to wineries in Chile and Argentina since the early 1990s. “Viña Perez-Cruz is an all-estate property, which isn’t very common in Chile, and they have a state-of-the-art winery.”

Paul Hobbs Imports also handles wines from Viña Cobos (in which Hobbs has a 50% stake), Riglos, Pulenta Estate and Finca 8. The focus is on wines at the super-premium price point ($14.99), ultra-premium ($20-$40) and icon wines ($40 and up). In the last few years, the company’s import volume has risen from 24,000 to 65,000 cases.

 

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

Get your first look at 2015 data and 2016 projections for the wine, spirits and cider industries. Order your 2016 Impact Databank Reports. Click here.

Previous :  Next :