Pernod Intros Breakfast-Inspired Liqueur Line, Mama Walker’s

Pernod Ricard USA has unveiled Mama Walker’s, a new range of breakfast-inspired liqueurs. Featuring Maple Bacon, Blueberry Pancake and Glazed Donut flavors, the 35%-abv offerings are currently available in 50-ml., 750-ml. and 1-liter formats, priced at around $12.99 a 750-ml.

According to Pernod, Mama Walker’s is intended to tap several consumer trends, including a rising interest in comfort food, sweet and savory and retro-inspired flavors. The brand’s launch will be backed by point-of-sale materials, sampling events and digital outreach. Mama Walker’s joins Hiram Walker and Kahlúa in the core Pernod Ricard USA liqueurs stable.