Exclusive news and research on the wine, spirits and beer business

News Briefs for March 22, 2013

March 22, 2013

•America’s beer industry currently contributes $246.6 billion annually directly and indirectly to the U.S. economy, according to a study done by the Beer Institute. The industry also generates more than 2 million American jobs, creating some $79 billion per year in wages and benefits, as well as contributing nearly $49.1 billion in 2012 in business, personal and consumption taxes. The industry directly employs about 1.1 million people among brewers, distributors and retailers and indirectly generates approximately $153.2 billion in economic activity through sectors such as agriculture, manufacturing, construction and transportation, among others.

•Beam Inc.’s Sauza Tequila has released Sauza Sparkling Margarita, a new line of premixed cocktails featuring three flavors—Original Lime, Wild Berry and Mango Peach. Each is 19.9 proof and has a suggested retail price of $12.99 a 750-ml. (they’re also available in 375-ml. bottles). The new Sauza offering is hitting store shelves this month.

•Brown-Forman has released a special edition Early Times Mint Julep bottle to commemorate the 2013 Kentucky Derby, which will be held May 4. Available in limited quantities starting this month, the collectible bottle features imagery from a painting entitled “The Derby Dance,” created by equine artist Celeste Susany. The 1-liter pre-mixed cocktail offering is 30% abv and priced at $14.99. A longtime sponsor of the Kentucky Derby, Early Times’ Mint Julep has served as the annual horse race’s official drink for the past 26 years.

 

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