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Drinks Industry’s Power Players Highlight 37th Impact Marketing Seminar

March 22, 2013

The 37th annual Impact Marketing Seminar was held yesterday at New York’s Pierre Hotel, as some of the drinks industry’s most powerful players addressed a sold-out crowd. Marvin R. Shanken, chairman of M. Shanken Communications, kicked off the seminar, which was preceded on Wednesday night by a welcoming reception hosted by Diageo North America president Larry Schwartz at the Gansevoort Park Avenue NYC’s Galleria.

After some brief remarks, Shanken yielded the podium to an array of featured speakers that included Ed Shirley, president and CEO of Bacardi Ltd.; Simon Hunt, chief commercial officer of William Grant & Sons Ltd.; Jim Koch, founder and president of The Boston Beer Co.; David Trone, president and co-owner of Total Wine & More; Jeff Dubiel, executive vice president, marketing at The Wine Group; and Syl Saller, global innovation director, Diageo, plc.

These speakers were followed by a panel discussion on “Building Brands in a Changing Market.” Moderated by Impact and Shanken News Daily executive editor David Fleming, the panel consisted of Charles Bailes III, chairman and CEO, ABC Fine Wine & Spirits; Wayne Chaplin, president and COO, Southern Wine & Spirits; Marc Goodrich, COO, Banfi Vintners; Mike Keyes, president, North American Region, Brown-Forman; and Helen Mackey, director of beverage strategy, Ruth’s Hospitality Group.

After the seminar’s morning program, the audience was welcomed to a Champagne reception before sitting down for a luncheon that featured special guest speaker John Bolton, the 25th U.S. ambassador to the United Nations. Bolton, who was a key player in President George W. Bush’s administration before moving to the U.N., provided an in-depth look at the key national security issues facing the U.S., and then answered questions from the audience.

The 38th annual Impact Marketing Seminar will be held on March 20, 2014 in New York.


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