Surging Ty Ku Aligns With Southern In 25 StatesMarch 26, 2013
Ty Ku Sake & Spirits, which has ambitious expansion plans in 2013 after impressive growth in 2012, has strengthened its tie with the country’s top spirits and wine distributor, Southern Wine & Spirits. Under their new pact, Southern will now handle Ty Ku in 25 markets across the country.
Ty Ku saw volume hit 102,000 cases on a 50% increase last year, according to Impact Databank. They company recently said they expect volume to double this year, with the addition of several new retail chain accounts as well as the launch of a national television advertising campaign featuring pop star CeeLo Green, which debuted on AMC, BET, The Food Network and other cable outlets late last month.