Exclusive news and research on the wine, spirits and beer business

Daily Archive: March 27, 2013

IMPACT Seminar Snapshot: Ed Shirley And Simon Hunt On Global Brand-Building

A year ago this month Shanken News Daily exclusively broke the news that Bacardi Ltd. had tapped consumer goods veteran Ed Shirley as its new president and CEO. Continue reading →

Posted in News on March 27, 2013

Fetzer To Intro New Single-Serve PET Packaging

Fetzer Vineyards is looking to expand its consumption occasions with single-serve PET packaging in a partnership with industry newcomer Zipz. Continue reading →

Posted in News on March 27, 2013

Beam Tells SND It’s “Aiming To Own” Shot Occasion With Hornitos Lime Shot

Beam Inc. is launching a new addition to its Hornitos Tequila brand, Hornitos Lime Shot. Continue reading →

Posted in News on March 27, 2013

News Briefs for March 27, 2013

•Pernod Ricard has extended its Lillet aperitif brand for the first time in 50 years with the launch of Lillet Rosé. Continue reading →

Posted in News on March 27, 2013