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News Briefs for March 27, 2013

March 27, 2013

•Pernod Ricard has extended its Lillet aperitif brand for the first time in 50 years with the launch of Lillet Rosé. Available exclusively within European travel retail, the new offering will debut at the Bordeaux-Merignac Airport in April before rolling out to additional travel retail outlets May 1. The launch will be supported via branded merchandising units and high visibility light-boxes, as well as a guided sampling program. Made from various Bordeaux grape varietals and handcrafted fruit liqueurs, Lillet Rosé joins Lillet Blanc and Lillet Rouge in the Lillet portfolio.

•Republic National Distributing Co. (RNDC) has named Bill Campion executive vice president of the company’s South Carolina unit. In his new role, Campion will be charged with leading all sales and operations for RNDC South Carolina, reporting directly to region president Tom White. Prior to joining RNDC in 2008, Campion was vice president of sales and marketing at Pensacola, Florida’s N. Goldring Co. He most recently served as executive vice president of RNDC’s Pensacola unit, during which time he played a key role in the company’s purchase and absorption of N. Goldring.

 

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