Exclusive news and research on the wine, spirits and beer business

Scotch Whisky Value Surges 16% In U.S., Even As Volume Slips

April 2, 2013

Scotch whisky exports to the U.S. continue to show a strong premiumization trend, as their value climbed 16% last year to £758 million ($1.15b), despite a 2% decline in volume. The Scotch market’s high end has been driven in part by the dynamism of the single malt segment, which rose 5% in the U.S. last year by volume, according to Impact Databank.

According to the Scotch Whisky Association, global Scotch exports were up 1% by value to £4.3 billion ($6.5b) in 2012, but fell 5% by volume as a tax hike in France—the category’s largest export market by volume—and economic weakness in other European countries blunted demand. Scotch volume to France and Spain dropped 25% and 20% last year respectively.

Elsewhere, South Africa (-15%) and South Korea (-15%) also saw falling shipment volume, while, on the positive side, India (+5%), Germany (+5%), Mexico (+11%), Venezuela (+12%), China (+4%) and Poland (+18%) posted increases. Each of those countries saw value rise ahead of volume, suggesting Scotch’s tilt toward premiumization isn’t limited to the U.S. market.


Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

Get your first look at 2015 data and 2016 projections for the wine, spirits and cider industries. Order your 2016 Impact Databank Reports. Click here.

Previous :  Next :