Palm Bay Launches New Sparkling Wine Brand, Updates Citra PackageApril 11, 2013
Palm Bay International is launching a new sparkling wine range, Bottega Liquid Metals. Produced in Venice by master distiller Sandro Bottega, the new, super-premium brand features Venetian Gold (dry Prosecco), Platinum (sweet sparkling Moscato) and Rosé Gold (dry sparkling rosé) expressions, all of which are packaged in opaque, metallic-coated bottles. The full Bottega Liquid Metals range is priced at $34.99 a 750-ml. The new brand joins Impact “Hot Prospect” Lunetta Prosecco in Palm Bay’s sparkling wine stable.
Concurrently, Palm Bay has also introduced new packaging for its Citra Wines collection from Abruzzo, Italy. The updated labels include a sketch of Abruzzo’s mountains and landscape, as well as Citra’s characteristic colorful brushstroke imagery. The new look will roll out across the full portfolio of Citra’s varietal wines, which includes a Montepulciano d’Abruzzo, Chardonnay, Cabernet Sauvignon, Merlot, Pinot Grigio, Pinot Noir, Sangiovese and Trebbiano d’Abruzzo, all priced at $6.50 a 750-ml. and $12.99 a 1.5-liter.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.