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News Briefs for April 22, 2013

April 22, 2013

•Beam has expanded its fast-growing Skinnygirl brand with a number of new flavor extensions. The new additions include Sweet ’n Tart Grapefruit Margarita and Mojito cocktails and a Moscato wine (all priced at $14.99 a 750-ml.), as well as White Cherry vodka (priced at $21.99 a 750-ml.). All four new products are available now nationwide. They join a Skinnygirl portfolio that also includes three other wines, five additional flavors of ready-to-serve cocktails and four vodka offerings. An Impact “Hot Brand,” Skinnygirl was up 13% last year to 650,000 cases, according to Impact Databank.

•Italy’s Enoitalia is set to launch a new Prosecco under its Voga Italia label in the U.S. market. A Charmat method sparkler produced primarily in the Veneto, Voga Italia’s Prosecco will be released nationally in June, retailing around $13.99 a bottle. The Voga Italia brand also includes Pinot Grigio, Merlot, Moscato, Sparkling, Baby Sparkling and Dolce Rosso wines, all packaged in bottles styled with “uniquely resealable” caps. In addition to Voga Italia, Enoitalia’s brands include Luna Di Luna, Lady Lola, Ca’ Montini, Lupi Reali, Si Italia and Giorgio & Gianni. The group set up its own U.S. import unit—Aventura, Florida-based Enovation Brands—earlier this year. Its wines were previously handled in the U.S. by Aveníu Brands. Enoitalia claims to be the second-largest Italian winery by volume, with annual sales of 8 million cases across 70 countries.

•Pernod Ricard is extending Beefeater gin with a new ultra-premium barrel-rested gin, Burrough’s Reserve. The new entry, created by Beefeater master distiller Desmond Payne from the original recipe used by brand founder James Burrough in the 1860s, is rested in Jean de Lillet oak barrels, and is suggested to be served neat. Produced in small batches of 900 liters each, Burrough’s Reserve is 43% abv and will hit the U.S. in October, after first rolling out in the U.K. and Spain in June.

•Stevens Point, Wisconsin-based Ciderboys Cider Co. is introducing a new summer seasonal, Peach County apple peach hard cider. The extension is available now through the end of summer in six-packs of 12-ounce bottles and on draft at select bars, taverns and restaurants across Wisconsin, Minnesota, Iowa, North and South Dakota and Tennessee. Ciderboys—which was launched just last year—also offers year-rounds Magic Apple apple strawberry hard cider and First Press traditional hard cider, as well as seasonals Cranberry Road apple cranberry for the fall and Mad Bark apple cinnamon for winter.

•Fast-casual chain Chipotle is adding a premium Margarita to its beverage alcohol offerings. The cocktail ($6.50 to $8, depending on the venue) features Patrón Silver Tequila, triple sec, organic agave nectar, and lemon and lime juices, and will be available at about 900 Chipotle units starting April 29. Chipotle has always served Margaritas made with Sauza Tequila and a pre-made mix, but now the company will forgo the mix in favor of few simple ingredients and each Margarita will be made to order.

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