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News Briefs for April 25, 2013

April 25, 2013

•Lori Tieszen has been named vice president of marketing at Stoli Group USA, effective June 3. Tieszen will report to Stoli USA president John Esposito and will oversee all marketing activities for the company’s U.S operations. Tieszen has over 25 years of drinks marketing experience, including senior roles with Finlandia, Moet Hennessy USA, and most recently as executive director for Wines of Chile USA. “Having worked with Lori as she led the very successful Hennessy business at Moet Hennessy USA, I know she has both the leadership and marketing competencies to guide the Stoli brand to meet the vision we have for the future,” Esposito said. “Lori will work closely with the William Grant team (whose U.S. agency for Stoli will expire at the end of 2013) to continue building strong a marketing platform going forward.” New York-based Stoli Group USA was established by parent company SPI Group in January to manage the portfolio in the U.S. and Canadian markets. Esposito said he expects to assemble an organization of 70-90 people by September of this year.

•Lucas Bols has launched a new innovation, Bols Yogurt Liqueur, to its line of liqueurs in the U.S. market. The product will roll out in Florida by June 1 and in California by July 1, with a national rollout slated for August. Bols Yogurt Liqueur (15% abv) will have a suggested retail price of $17.99 a 750-ml. With a sweet and sour taste profile, Bols is positioning the beverage for consumption on its own or mixed with fresh fruits, fruit juices, soft drinks and other spirits. According to the company, it differs from other cream-based liqueurs in that it doesn’t curd when mixed with sodas or fresh juices. Yogurt Liqueur joins a Bols range that includes 35 different flavored liqueur products. Lucas Bols USA’s stable also includes the Bols genever and Galliano liqueur brands.

•Glazer’s, Inc. has appointed Robert Casey as vice president, supplier performance, effective May 1, 2013. Casey will report to Mike McLaughlin, executive vice president of sales and marketing. Casey joined Glazer’s from Diageo in 2003 and most recently was director of trade development for the Mustang/Premier Spirits Division.

•Boston-based Harpoon Brewery will release limited edition six-packs of two new India Pale Ales this year in honor of the 20th anniversary of its flagship Harpoon IPA. The first will be Harpoon White IPA, which features a blend of a Belgian wit and American hops and will be released in May. A Harpoon Black IPA will follow in the fall. Harpoon, which ranks among the U.S. market’s 10 largest craft brewers, produced around 200,000 barrels last year.

•Michelin three-star New York City restaurant Le Bernardin is expanding for the first time in its 27-year history. In the same building that currently houses Le Bernardin, owners Eric Ripert and Maguy Le Coze are opening a wine bar on the ground floor and a private dining room on the building’s entire second floor. Aldo Sohm Wine Bar, named for and helmed by Le Bernardin sommelier Aldo Sohm, will feature a 200-bottle wine list and will serve lunch and dinner. The private dining space, Le Bernardin Privé, will have seats for 200 guests. The two new spaces, which together comprise 11,500 square feet, are slated to open in early 2014.

•The Massachusetts Beverage Alliance (MBA)—including wholesalers Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing and Merrimack Valley Distributing—has forged new distribution partnerships with four craft brewers—Massachusetts’s Newburyport Brewing Co., Montreal’s Glutenberg and Rhode Island-based Grey Sail Brewing Co. and Foolproof Brewing Co. Newburyport’s Green Head IPA, Pale Ale and Plum Island Belgian Wit ($9.49 a six-pack) will be available statewide in Massachusetts, while three of Glutenberg’s gluten-free expressions—Red Ale, American Pale Ale and Blonde Ale ($10.99 a four-pack)—will launch across Massachusetts, Maine and Vermont. Foolproof’s American Barstool Golden Ale, Backyahd IPA and Raincloud Robust Porter ($9.49 a six-pack), as well as Grey Sail’s Flying Jenny Extra Pale Ale and Flagship Cream Ale ($9.49 a six-pack), will initially be available in select Massachusetts markets, with statewide distribution to start this summer.

•Berkeley, California-based craft beer brand Trumer Pils has expanded distribution into Southern California and is now present throughout the state. Trumer is available in six-packs and 12-pack of 12-ounce bottles in Vons, Total Wine, BevMo and select Costco locations as well as on draft at select restaurants and bars. In addition to California, Trumer’s distribution footprint also includes Oregon, Washington, Colorado, Nevada, Texas and Illinois. Founded in 2004 and offering a core German-style pilsner, Trumer Pils is the sister brewery to 400-year-old Trumer Privatbrauerei in Salzburg.

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