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News Briefs for April 30, 2013

April 30, 2013

•Trinchero Family Estates this morning unveiled a new package and labeling for Sutter Home in a major rebranding effort, a move exclusively reported in SND on March 5.

•Concha y Toro has added two new varietals, Sauvignon Blanc and Pinot Noir, to its Marqués de Casa Concha single-vineyard line. Marqués de Casa Concha’s Leyda Poniente Vineyard Sauvignon Blanc 2011 ($23) is made in Chile’s San Antonio Valley and fermented in stainless steel, then aged on the lees (again in stainless steel) for seven months. Meanwhile, the San Julián Vineyard Pinot Noir 2012 ($26) is fermented in stainless steel and aged in French oak barrels for 14 months. Both wines will be available in restaurants and retail stores in major metropolitan markets across the country. They join a range that also includes a Puente Alto Vineyard Cabernet Sauvignon, Peumo Vineyard Carménère, Llanurra de Camarico Vineyard Chardonnay (Limarí), Peumo Vineyard Merlot and Quinta de Maipo Syrah (Buin).

Heineken USA is backing its Tecate Light brand with new radio and out-of-home ads beginning this month in markets including Arizona, California, Illinois, New Mexico, Nevada and Texas. A digital component will follow this summer. Running under the tagline “Dangerously Bold,” the new ads are English-language and target bilingual Hispanic-American males of the millennial generation. Heineken says those bilingual millennials are the fastest-growing demographic within the U.S. Hispanic population. An Impact “Hot Brand,” Tecate Light rose 27% to 2 million (2.25-gallon) cases last year.

•New York-based importer Cape Classics is entering the French wine category with the addition of two Loire Valley producers: Domaine Vincent Careme and Clos du Gaimont. The move marks Cape Classics’ first foray beyond its core South Africa portfolio. Organically farmed Domaine Vincent Careme has 37 acres planted with Chenin Blanc, while Clos du Gaimont (part of the Clos de Nouys Estate), focuses solely on that varietal. Starting in July, Cape Classics will introduce Domaine Vincent Careme’s Les Clos 2008 and Le Peu Morier 2011 labels (both retailing at $39.99 a 750-ml.) and Clos du Gaimont’s 2012 Vouvray and 2012 La Monaco (both $19.99) into select U.S. markets. Cape Classics now handles wine from 19 estates, including South Africa’s De Morgenzon, Ken Forrester, Indaba and Raats Family wineries, among others.

•At a Davide Campari-Milano SpA shareholder meeting today in Milan, Luca Garavoglia was confirmed as the company’s chairman for a further three-year term running to 2015. Back on March 7, Campari announced annual sales growth of 5.2% to €1.34 billion ($1.74b) for 2012, which included organic growth of 2.8% and a net profit decline of 1.6% to €156.7 million ($203.7m), mainly due to its acquisition of Appleton rum owner Lascelles de Mercado late last year.

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