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Trinchero Looks To Burnish Premium Credentials With Upscale Napa Valley Wines

May 1, 2013

Known for million-case wine brands like Sutter Home and Ménage à Trois, Trinchero Family Estates has also invested in California wine’s luxury end in recent years, focusing on single-vineyard Napa Cabernet Sauvignon through its Trinchero Napa Valley label.

Based in St. Helena, Trinchero Napa Valley’s first vintage was 2007, but the project actually began a few years earlier, with the purchase of Mary’s Vineyard in Calistoga, named for the wife of company founder Mario Trinchero. Over the years, Trinchero Napa Valley’s vineyard holdings have grown to include Mario’s Vineyard and Central Park West Vineyard (both in St. Helena), Chicken Ranch Vineyard in Rutherford, Haystack Vineyard in Atlas Peak, Cloud’s Nest Vineyard in Mt. Veeder and Vista Montone in southern Napa Valley.

Trinchero Napa Valley winemaker Mario Monticelli says the idea is to show the variations in Napa Cabernet across the group’s vineyard sites. “There aren’t too many other brands that can showcase single-vineyard Cabernet Sauvignon across as many different Napa terroirs as we do. Nickel & Nickel would be one that is a similar idea,” Monticelli says, adding that he’s interested in adding more vineyards looking ahead. For now, production remains small at around 12,000 six-pack cases.

Trinchero Napa Valley’s Cabernets retail around the $40 to $50 area, but much of its volume is sold on-premise. “We try to stay in the sweet spot under $100 in restaurants. We’re aiming to provide the same quality as wines like Silver Oak or Caymus, but at a lower price,” Monticelli says. In addition, the brand includes a Napa Valley Meritage blend, as well as a Sauvignon Blanc from Mary’s Vineyard that retails around $24 a bottle and is more amenable than the reds to by-the-glass listings. So far, the young Trinchero Napa Valley label has received six 90-plus scores from Wine Spectator.

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